International Trademark Law
Strategy, Protection & Enforcement
A 5-day intensive course in London - Presented by UK qualified lawyers
A company builds a successful brand over years. It expands internationally only to discover that a competitor has registered a similar mark in a key market, or is trading under a confusingly similar name online.
۞ SRA & Dubai GLAD accredited ۞ Taught by UK-qualified solicitors ۞ 20+ years delivering legal training
EMG Associates (UK) Limited
Where Knowledge Becomes Confidence
- ABOUT THE PROGRAMME
Trademarks as the Cornerstone of Commercial Brand Protection
The International Trademark Law Masterclass, delivered by a prominent London-based Chartered Trade Mark Attorney, is an intensive five-day programme focused primarily on trademark law, strategy, and enforcement. While providing brief contextual insight into other intellectual property rights, the programme centres on trademarks as the cornerstone of commercial brand protection.
STRATEGY
Filing strategy and portfolio
management
PROTECTION
Registration systems and clearance
ENFORCEMENT
Litigation, injunctions and remedies
- SUITABLE FOR
For legal professionals advising businesses in domestic and international markets, this is essential expertise. In a competitive global economy, effective trademark strategy is not optional , it is critical.
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Intellectual Property Lawyers and Solicitors
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In-House Counsel advising on brand matters
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Brand Managers and Commercial Directors
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Trade Mark Attorneys seeking international depth
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Legal professionals advising international businesses
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Compliance and regulatory professionals
- THE SHIFT
Where you are now → Where this programme takes you
01 Assess whether a sign is capable of trademark protection and evaluate registrability risks with confidence.
02 Develop effective national and international trademark filing strategies, including under the Madrid System and for EU and cross-border markets.
03 Analyse likelihood of confusion and identify potential infringement risks, from both claimant and defendant perspectives.
04 Advise on enforcement options, including opposition proceedings, interim injunctions, litigation, and settlement strategy.
05 Structure trademark licensing, assignment, and portfolio management arrangements that protect long-term brand value.
06 Understand how trademarks interact with copyright, patents, and design rights within a cohesive brand protection strategy.
- THE PROGRAMME
Five days. Five layers of practice.
Each day builds on the last — foundations to strategy, with case-based practical work every day.
DAY 01 Foundations of Trademark Protection
Focus: Understanding how trademarks function as commercial assets and what makes a mark legally protectable.
DAY 02 Registration Strategy & International Filing
Focus: Developing effective national and international filing strategies to secure strong and enforceable protection.
DAY 03 Trademark Infringement & Passing Off
Focus: Identifying infringement risks and applying the likelihood of confusion test with confidence.
DAY 04 Enforcement, Litigation & Commercial Remedies
Focus: Managing disputes strategically to protect brand value and commercial position.
DAY 05 Brand Management & The Wider IP Context
Focus: Integrating trademark strategy into long-term brand management while understanding the complementary role of
other IP rights.
20+ CPD 2 100%
Years of legal training SRA accredited Regulatory bodies Case-based learning
- YOUR PRESENTER
Rosemary Cardas —
CTMA · Chartered Trade Mark Attorney · UK Design Attorney
Having started her career in 1986 with an established trade mark and patent attorney firm, Rosemary Cardas joined David Keltie in founding David Keltie Associates; now Keltie; in 1988, becoming a partner in 1994. She is a Chartered Trade Mark Attorney and Member of the Chartered Institute of Trade Mark Attorneys.
Rosemary deals primarily with trade marks representing some of the UK's best-known brands. Her full and varied workload includes advising clients on strategic management of international portfolios, negotiations, advocacy work at trade mark hearings, UK and international trade mark clearance searching, due diligence, preparation of evidence, advising on the law of infringement and passing off, and dealing with opposition, invalidation, revocation proceedings and handling appeals.
Rosemary is highly knowledgeable in trade mark law and practice outside the UK and advises clients from around the world, acting for many well-known companies of international repute, while also advising start-ups on IP strategy and supporting their growth into established businesses.
UK-qualified Solicitor
SRA Accredited Provider
Dubai GLAD Accredited
- THE DETAILS
Everything you need to know
DATES
21 – 25 September 2026
SCHEDULE
Mon – Fri, 09:30 – 14:30
FORMAT
In-person
VENUE
The Welbeck Hotel, 57-59 Welbeck St, W1G 9BL, London, UK
LANGUAGE
English
CPD
SRA & Dubai GLAD accredited
FEE
£4500
INCLUDES
All course materials & resources
Places are intentionally limited to keep the learning personalised and the group engaged. Once filled, registration closes — no waitlist, no recordings. If this is relevant to your practice, don't let the timing decide for you.