Protecting Innovation
& Brands in Global Markets
Safeguard ideas, strengthen brands, and navigate the complexities of global markets with confidence.
The programme emphasises commercial strategy and practical application rather than theoretical doctrine, with real-world scenarios involving brand expansion, technology protection, licensing, infringement disputes, and digital market challenges.
۞ SRA & Dubai GLAD accredited ۞ Taught by qualified solicitors ۞ 20+ years delivering legal training
EMG Associates (UK) Limited
Where Knowledge Becomes Confidence
- WHO SHOULD ATTEND
Built for Professionals Who Cannot Afford to Stay Vague on IP
This is not a general technology awareness course. It is a focused, premium programme designed for :
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Lawyers
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In-House Counsel
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Entrepreneurs
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Commercial Managers
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Technology Professionals
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Executives
- SOUND FAMILIAR ?
Five pillars of IP protection in global markets
IP is already influencing how contracts are reviewed, how research is conducted, how compliance is monitored, how investigations are supported, and how legal risk is managed. The professionals who understand the intersection of IP, law, and governance will lead. Those who do not will react.
💡Innovation Assets: Identify & protect
🏷️Brand Protection: Register & position
📄Commercialisation: License & exploit
🌐Global Risk: Manage & enforce
⚖️Enforcement: Strategy & dispute
- THE SHIFT
Why This Programme Exists
01 Identify innovation and brand assets within an organisation and understand how they create value.
02 Understand available protection mechanisms across global markets and jurisdictions.
03 Assess risks associated with international expansion and licensing arrangements.
04 Structure agreements to protect proprietary rights effectively in commercial transactions.
05 Evaluate enforcement options in cases of infringement, including digital and cross-border disputes.
06 Develop strategic approaches to protecting innovation and brand value internationally.
- THE PROGRAMME
Five days. Five layers of practice.
Each day builds on the last — foundations to strategy, with case-based practical work every day.
DAY 01 Identifying and Protecting Innovation Assets
Focus: Identifying and securing valuable innovation and proprietary assets.
DAY 02 Brand Protection and Market Positioning
Focus: Building and protecting brand value in international markets.
DAY 03 Commercialisation and Licensing Strategies
Focus: Structuring licensing and commercial exploitation arrangements.
DAY 04 Managing Risk in Global Transactions
Focus: Managing legal and commercial risk in cross-border transactions.
DAY 05 Enforcement and Strategic Protection
Focus: Developing effective enforcement and protection strategies globally.
- LEARNING APPROCH
Practical, Not Theoretical
The professionals attending this programme do not need more theory sitting on a shelf. They need sharper judgment they can take back into real decisions.
EMG Associates' training methodology is built around personalised learning and active engagement to develop each delegate's competence. Across the five days, participants engage in hands-on work designed to mirror the decisions and challenges they face in practice.
20+ CPD 2 100%
Years of legal training SRA accredited Regulatory bodies Case-based learning
- YOUR PRESENTER
Dr Mohammad Al Qudah — the person who built this programme around the gaps he saw lawyers actually face
Leading Lawyer and Legal Trainer
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More than 23 years of experience in legal practice and intellectual property across Jordan and the Middle East
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Former Chief Legal Officer at Abdul Latif Jameel, a multinational group operating across more than 15 countries
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Experienced in delivering programmes for lawyers, in-house counsel, and government audiences
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Brings the perspective of a senior legal practitioner who has navigated AI, governance, and organisational risk at executive level
Qualified Solicitor
SRA Accredited Provider
Dubai GLAD Accredited
20+ Years in Legal Training
- THE DETAILS
Everything you need to know
DATES
30 Nov. – 4 Dec. 2026
SCHEDULE
Mon – Fri, 09:30 – 14:30
FORMAT
In-person
VENUE
The Welbeck Hotel, 57-59 Welbeck St, W1G 9BL, London, UK
LANGUAGE
English
CPD
SRA & Dubai GLAD accredited
FEE
£4500
INCLUDES
All course materials & resources
Places are intentionally limited to keep the learning personalised and the group engaged. Once filled, registration closes — no waitlist, no recordings. If this is relevant to your practice, don't let the timing decide for you.