Personal Branding
in the era of AI
For Professionals
AI did not kill personal branding. It made it the only
thing that protects you.
Ûž Latest trends Ûž Taught by leading expert Ûž 20+ years delivering legal training
EMG Associates (UK) Limited
Where Knowledge Becomes Confidence
- ABOUT THE PROGRAMME
Five days. One cohort. A personal brand built to last.
In a market where AI can write, design and reply in seconds, attention is no longer the problem. Trust is. The professionals who stand out today are not the loudest, the most technical, or even the most experienced.
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They are the ones whose name carries a clear meaning the moment it appears. This programme moves beyond profile tweaks and content templates into a structured method for clarifying who you are, what you stand for, and how to express it consistently.
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All engineered to compound over time.
STRATEGY
Define yourself and your market
NICHE PROFILE
Construct your online
profile
METHOD
Engineer a compound networking plan
- SUITABLE FOR
This programme is built for executives, founders, consultants and senior
professionals who want to be discovered, remembered and chosen by
clients, employers, partners and platforms.
- THE SHIFT
Where you are now → Where this programme takes you
01 Articulate a clear personal brand grounded in their superpowers, values and signature stories.
02 Define a sharp Unique Value Proposition and choose a niche that drives premium opportunities.
03 Rebuild their LinkedIn and key online profiles into recruiter- and client-ready assets.
04 Run a sustainable content system that protects their voice and their credibility.
05 Engage strategically through commenting, networking and private messaging to convert visibility into relationships.
06 Protect and grow their reputation as digital trust reshapes how decisions are made and opportunities are won.
- THE PROGRAMME
Five days. Five layers of practice.
Each day builds on the last — foundations to strategy, with case-based practical work every day.
DAY 01 Knowing Yourself: Superpowers & Values
Focus: The foundation. Before positioning, before content, before tools, you need clarity on who you are and what you carry.
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​​DAY 02 Unique Value Proposition, Career Path & Niche
Focus: Translating identity into a clear, specific market position that competitors cannot copy and clients cannot ignore.
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​​DAY 03 Your Online Profile: The Digital First Impression
Focus: Engineering a profile that signals authority in the first three seconds and survives both algorithmic and human scrutiny.
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​​DAY 04 The Content Creation System
Focus: Turning expertise into a repeatable weekly publishing engine, where modern tools support your work without
replacing your voice.
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​DAY 05 Networking, Commenting & Private Messaging​
Focus: The invisible 80% of personal branding. Relationships built through deliberate, respectful, high-signal interaction.
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20+ 100%
Years of training Case-based learning
- YOUR PRESENTER
Khaled Elahmad —
Personal Branding Strategist · Co-Founder & CEO, Mehan.ai
Personal Branding Strategist with deep experience in digital media, leadership positioning, and LinkedIn strategy. Co-Founder & CEO of Mehan.ai, helping leaders turn expertise into influential digital presence.
Also serves as Non-Executive Board Member at Jordan Radio & Television, CEO & Co-Founder of
Raqmanah, MENA Regional Leader at Favikon, and Visiting Fellow at Al Hussein Technical University (HTU).
Previously: Digital Media Consultant at the Ministry of Digital Economy & Entrepreneurship; Marketing Consultant at the King Hussein Cancer Foundation; Marketing Director at Madfoatcom; Digital Marketing Director at 01Gov; Social Media Senior Manager at Zain Jordan, where he founded the company's social media department; and Director of Digital Media at the Prime Ministry of Jordan. MSM and BBA from Faulkner University, with Leadership Fundamentals from London School of Business Administration.
- THE DETAILS
Everything you need to know
DATES
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10 – 14 August 2026
SCHEDULE
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Mon – Fri, 09:30 – 14:30
FORMAT
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In-person
VENUE
​The Welbeck Hotel, 57-59 Welbeck St, W1G 9BL, London, UK
LANGUAGE
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English
Practitioner-led
​Khaled Elahmad
FEE
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£4500
INCLUDES
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All course materials & resources
Places are intentionally limited to keep the learning personalised and the group engaged. Once filled, registration closes, no waitlist, no recordings. If this is relevant to your practice, don't let the timing decide for you.